市场调查数据显示黑五期间Xbox One胜过PS4

留守渔民 12 月 01, 2014 3 0

微软看来真的是想在这个假期中取胜，其降价和捆绑游戏的手段成效明显。

来自市场调研公司InfoScout的信息显示Xbox One在黑五促销战占据了主导地位。 Microsoft最新款的产品在全年最大的促销季中占了53%的游戏机销售份额. 与此同时，Sony的PS4分得31%的份额. Xbox One 以 $330 的价格在Target和Walmart等大型超市中促销, 并且Microsoft还给它捆绑了Assassin的Creed IV: Black Flag和Unity等大型游戏. 这些都有利于游戏玩家在Xbox One和PlayStation 4中选择前者, 后者促销价为$400并捆绑了Bungie的sci-fi shooter Destiny 或者重新发布的Grand Theft Auto V和The Last of Us.

This is likely a good sign for Microsoft. The PlayStation 4 has built up a substantial lead over the Xbox One since each system debuted last November. Microsoft dropped the price from $500 to $400 and then to $350 until January. If Microsoft can maintain this market share until then, it could make a dent in Sony overall market share.

To get this data, InfoScout uses two smartphone apps that reward consumers for uploading their purchases by taking pictures of their receipts. The intelligence firm tracks over 200,000 shoppers, and it gets more than 125,000 receipts on an average day. On Black Friday, consumers uploaded more than 182,000 receipts, which helped InfoScout declare Xbox One the Black Friday winner.

While Microsoft dominated the battle against PS4, the Xbox 360 also continues to sell well. The system composed 9 percent of all console sales, which is actually better than the Wii U’s 6 percent. The PS3 only accounted for 1 percent.

Black Friday is ostensibly the start of the gift-giving shopping season, but plenty of people were out buying consoles for themselves.

“Unsurprisingly, 66 percent of InfoScout panelists confirmed that they purchased the console for their kids,” InfoScout chief technology officer and co-founder Jon Brelig wrote in a blog. “However,聽it varied greatly by console with over 50 percent of PS4 purchasers buying the console for themselves.”